Creating quality back links
must be established to improve your website's ranking. Our goal
is to build (or correct) back links that won't get you
"Penguined." We won't and don't recommend engaging in
"spammy links" or links that are purchased and yes, Google will
punish sites that are caught selling links, buying links, or
paid links agencies/service providers.
Link Building Recommendations:
What Google Wants - Find out what the search engines (Google)
currently require and give it to them. If you are unsure about
exactly what that is, don't throw caution to the wind and take
the chance on being penalized.
Get Help - The problem with building effective back links
revolves around time and changing environments. If you're
pressed for time, then it's time to hire a Tampa, Florida SEO
firm who is skilled in link building, who utilizes social
elements, such as Google+ authoring, guest blogging or perhaps
broken link building.
Contextual Links & Copywriting - Our expertise is creating
relevant content, with contextual links. It is still
recommended but you must know how and where to distribute
or use your content as well as the contextual links.
Citation Links: Co-citation or citation links is basically your
content that is shared across the internet. Citations are
defined as "mentions" of your business name and address on other
webpages, even if there is no link to your website. Citations
are seen as validations that your business is a part of a local
community.
Link Building that Counts - Links, just like the pages of your
website should be treated as though they are primarily for
users, not just the engines.
Google States: "The best way to get other sites to create
relevant links to yours is to create unique, relevant content
that can quickly gain popularity in the Internet community. The
more useful content you have, the greater the chances someone
else will find that content valuable to their readers and link
to it. Before making any single decision, you should ask
yourself: Is this going to be beneficial for my page's visitors?
It is not only the number of links you have pointing to your
site that matters, but also the quality and relevance of those
links. Creating good content pays off: Links are usually
editorial votes given by choice, and the buzzing blogger
community can be an excellent place to generate interest."
Source:http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
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